[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-page-data-6737":3},{"code":4,"message":5,"data":6,"data_2":17,"data_2_count":63,"video_infos":64},"0","success",{"id":7,"title":8,"generate_time":9,"detail":10,"type":11,"summary":12,"label":13,"labels":14,"color":13,"is_ai_generate":16},6737,"亚马逊Prime Video免广告服务涨价更名：2.99美元时代落幕","2026-04-11 09:14:04","\u003Cp>亚马逊Prime Video的免广告服务正式迎来重大调整，曾经2.99美元/月的低价时代彻底终结。今日起，原免广告选项被重新包装为“Prime Video Ultra”，月费直接上调至4.99美元，涨幅高达67%，接近七成；更引发用户不满的是，老用户将从今日起被陆续强制迁移至新套餐，全程无过渡期、无选择权，相当于被动接受涨价。\u003C/p>\u003Cp>此次调整背后，是亚马逊精心布局的商业算盘。为了弱化涨价带来的抵触情绪，Prime Video Ultra套餐在原有免广告基础上，新增了4K高清画质支持以及五设备同时播放的权益，试图通过“加量加价”的方式，让用户感知到涨价的“合理性”，掩盖核心权益未实质提升的事实。\u003C/p>\u003Cp>但用户的核心不满并未被抵消。回溯来看，三年前Prime Video默认提供无广告观看服务，无需额外付费；直到2024年，亚马逊突然调整策略，在Prime Video中插入广告，若想关闭广告，需额外支付2.99美元/月；而如今，这份“关闭广告”的额外成本再次上涨，相当于用户为同一核心权益（免广告）支付了两次涨价成本，不少用户吐槽“权益未增，负担翻倍”。\u003C/p>\u003Cp>\u003Cimg src=\"https://cdn.cijiang.net/media/jym/image/20260411/fd10e576c1674bc69feb58de703cff63.jpg\" alt=\"\" data-href=\"https://cdn.cijiang.net/media/jym/image/20260411/fd10e576c1674bc69feb58de703cff63.jpg\" style=\"\"/>\u003C/p>\u003Cp>此次涨价时机并非偶然，而是契合了全球流媒体行业的整体趋势。当前，Netflix、Disney+等主流流媒体平台均在压缩低价套餐、上调资费，行业已经从过去的“跑马圈地抢用户”，全面转向“精细化运营榨收益”的阶段。亚马逊全球流媒体业务副总裁Mike Hopkins早在去年就已释放信号，他曾公开表示“我们在广告业务上看到了巨大机会”，这番话的背后，实则是流媒体平台的共识——用户的注意力价值，早已超过了单纯的订阅费收入。\u003C/p>\u003Cp>目前，美国地区用户对此次调整的反应呈现两极分化。一部分用户认为，4.99美元的月费能同时获得免广告和4K画质，相比同类平台的免广告套餐不算吃亏，接受度较高；但另一部分用户则在Reddit等社交平台集体吐槽，直言亚马逊“言而无信”，“当初承诺的Prime会员核心权益，如今被拆分成层层嵌套的套餐，堪比俄罗斯套娃，不断倒逼用户加钱”。\u003C/p>\u003Cp>一个值得关注的细节的是，亚马逊客服系统的数据显示，本周“如何降级到带广告版本”的查询量同比暴涨340%，这一数据直观反映出，大量用户对涨价并不买账，宁愿接受广告，也不愿支付更高的订阅费用，侧面凸显出此次涨价可能引发的用户流失风险。\u003C/p>\u003Cp>从行业影响来看，亚马逊此次涨价或将进一步推动流媒体行业的资费内卷，后续不排除更多平台跟进上调免广告套餐价格。而对于亚马逊自身而言，如何平衡“盈利需求”与“用户体验”，避免因强制涨价和权益拆分消耗用户信任，将成为其流媒体业务后续发展的关键。\u003C/p>",9,"亚马逊Prime Video的免广告服务正式迎来重大调整，曾经2.99美元/月的低价时代彻底终结。今日起，原免广告选项被重新包装为“Prime Video Ultra”，月费直接上调至4.99美元，涨幅高达67%，接近七成；更引发用户不满的是，老用户将从今日起被陆续强制迁移至新套餐，全程无过渡期、无选择权，相当于被动接受涨价。","",[15],"Prime 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