[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-page-data-20755":3},{"code":4,"message":5,"data":6,"data_2":20,"data_2_count":81,"video_infos":82},"0","success",{"id":7,"title":8,"generate_time":9,"detail":10,"type":11,"summary":12,"label":13,"labels":14,"color":18,"is_ai_generate":19},20755,"AI模特图合规升级！平台要求卖家主动标记元数据","2026-07-24 09:01:06","\u003Cp style=\"line-height: 1.5;\">最近使用AI模特制作主图、A+页面和品牌视频的亚马逊卖家，需要重点关注了。\u003C/p>\u003Cp style=\"line-height: 1.5;\">7月23日，亚马逊正式发布了一项新的AI内容合规要求。\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/b39d6bf570c14812a5ab39cffd304f41.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">今后，如果卖家在全球站点的 Listing 或 A+ 中使用了高度逼真的AI生成真人图片或视频，在上传之前，需要在文件元数据中添加亚马逊指定的标签(contains-synthetic-performer)。\u003C/p>\u003Cp style=\"line-height: 1.5;\">这意味着，AI图片的合规要求再次升级。过去，平台更多审核的是图片本身是否符合规范；而现在，连图片文件内部的元数据也开始纳入审核范围。\u003C/p>\u003Cp style=\"line-height: 1.5;\">为什么亚马逊要新增这项要求？实际上，这并不是亚马逊突然增加的新限制，而是全球AI监管持续加强后的平台响应。\u003C/p>\u003Cp style=\"line-height: 1.5;\">近年来，美国及多个国家陆续出台针对AI生成内容的监管要求，尤其是在广告领域。\u003C/p>\u003Cp style=\"line-height: 1.5;\">核心原则就是：如果广告中出现的是AI生成的逼真人物，应当向消费者进行适当披露，避免用户误认为是真实人物。因此，亚马逊也开始要求卖家，在上传相关素材时主动进行标记。\u003C/p>\u003Cp style=\"line-height: 1.5;\">平台会根据卖家提供的元数据，在适用情况下，为图片或视频添加相应的提示标识，告知消费者：该图片包含由AI生成的人物。\u003C/p>\u003Cp style=\"line-height: 1.5;\">哪些内容需要添加元数据？根据亚马逊最新要求：只有当图片或视频中包含\"高度逼真的AI生成真人\"时，才需要添加指定元数据。例如：AI生成的模特展示产品、AI生成的人像广告图、AI生成的真人讲解视频、AI数字人出镜的视频素材。如果属于以上情况，都建议按照要求完成元数据标记。\u003C/p>\u003Cp style=\"line-height: 1.5;\">亚马逊也明确列出了不用添加元数据的几种情况：\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">仅包含真实人物(即使曾使用AI工具进行过修改) 仅包含电影、电视节目、流媒体内容、纪录片、视频游戏或其他表现性作品中的角色(例如，电影海报或视频游戏封面）不包含任何人物 不包含逼真人物\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">如何添加亚马逊要求的元数据？\u003C/p>\u003Cp style=\"line-height: 1.5;\">操作方法并不复杂，可以按照以下步骤完成，可以选择单图片加或者批量图片添加。\u003C/p>\u003Cp style=\"line-height: 1.5;\">1、单图片添加：\u003C/p>\u003Cp style=\"line-height: 1.5;\">第一步，打开文件夹中的图片，右键点击【属性】\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/30861149208c483fbbb7b968966833e2.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">第二步：点击【详细信息】，在标注这里输入：contains-synthetic-performer，点击确定即可添加标注\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">提醒：电脑端jpg格式图片打开属性才能看到“标记”，png格式看不到。\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/b85f1e47c09e4b1491d98b810c4e557e.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">确定后，返回点击详细信息就能看到你添加的标记了。\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/727daffe763140ce9a32d5089c956cc0.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">2、批量图片添加：\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">可以选择exiftool工具进行批量添加。下载exiftool工具，然后解压。把需要添加标记的图片加到解压文件夹中，这里任何格式的图片都可以添加。\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/c27dbc564184449793824f1cb9d71387.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/a4c09b887988482f97badce40bcb4437.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">然后这里输入：cmd，按回车\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/56585a9229964a5abe4ca7f66cf9a29d.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">输入指令：exiftool.exe -overwrite_original -ext jpg -ext jpeg -ext png -XMP-dc:Subject+=contains-synthetic-performer .\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/fb9e5cdd13f14f7bbb9342fb822c1cb2.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">显示这样就标注成功了。\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">如果担心png格式没有添加成功，卖家也可以输入指令自行检查，Jpg格式图片点击【属性】的详细信息进行检查，png格式，可以继续在命令这里输入：exiftool.exe -G1 ‘’Belly Bands. png‘’\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>\u003Cp style=\"line-height: 1.5;\">如果subjece跑出contains-synthetic-performer，那就是代表添加标注成功了。\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cimg src=\"https://img.cifnews.com/dev/95197ab7a6bc4310a23481d2aa6cfa7c.png\" alt=\"\" data-href=\"\" style=\"\">\u003C/p>\u003Cp style=\"line-height: 1.5;\">\u003Cbr>\u003C/p>",2,"平台发布新规，要求卖家在使用高度逼真的AI生成真人图片或视频时，必须在文件元数据中添加指定标签。","亚马逊AI",[15,16,17],"亚马逊","AI图片","合规","#ef4444",1,[21,32,39,46,53,59,67,74],{"id":22,"new_title":23,"title":24,"summary":25,"type":11,"image_path":24,"ai_image_path":26,"sort_num":27,"label":28,"color":29,"generate_time":30,"status":31,"has_detail":19,"is_show_img":27,"labels":24,"is_ai_generate":27},6938," 减少广告无效花费，提高流量精准度，提升转化：亚马逊广告投放底层逻辑深度解读","","广告投放的底层逻辑决定了你的利润空间","media/img/jym_减少广告无效花费_20260413_174248.png",0,"亚马逊广告","#f97316","2026-04-13 17:29:04",4,{"id":33,"new_title":34,"title":34,"summary":35,"type":11,"image_path":24,"ai_image_path":24,"sort_num":27,"label":36,"color":18,"generate_time":37,"status":31,"has_detail":19,"is_show_img":19,"labels":38,"is_ai_generate":19},20581,"搜索排名正在失效？亚马逊Alexa推荐商品，开始推荐搜索排名靠后的产品","一项最新研究显示，亚马逊AI购物助手在推荐商品时，正逐渐摆脱对传统搜索排名的依赖。","Alexa","2026-07-23 08:54:44","亚马逊#AI推荐#流量规则#运营技巧",{"id":40,"new_title":41,"title":24,"summary":42,"type":11,"image_path":43,"ai_image_path":24,"sort_num":27,"label":44,"color":18,"generate_time":45,"status":31,"has_detail":19,"is_show_img":19,"labels":24,"is_ai_generate":27},8814,"亚马逊商机探测器升级，“发现未满足的需求”功能上线","亚马逊新功能信号：“需求匹配能力”","20260424/绝影马_20260424180217684834.png","亚马逊新功能","2026-04-24 17:55:13",{"id":47,"new_title":48,"title":49,"summary":50,"type":11,"image_path":24,"ai_image_path":24,"sort_num":27,"label":24,"color":24,"generate_time":51,"status":31,"has_detail":19,"is_show_img":19,"labels":52,"is_ai_generate":19},13721,"AI算法重塑运营逻辑，卖家如何抢占推荐流量红利","看懂亚马逊AI算法的变化，提前吃到AI推荐红利","随着平台算法从关键词匹配转向意图理解，AI购物助手正深度参与商品推荐。卖家需要调整运营策略，从单纯的关键词优化转向帮助AI理解产品定位与使用场景，以获取更精准的推荐流量。这标志着运营竞争的核心已从关键词排名转向AI认知竞争。","2026-06-03 09:04:36","AI算法#运营策略#推荐流量",{"id":54,"new_title":55,"title":24,"summary":56,"type":11,"image_path":24,"ai_image_path":24,"sort_num":27,"label":57,"color":18,"generate_time":58,"status":31,"has_detail":19,"is_show_img":19,"labels":24,"is_ai_generate":27},15004,"亚马逊重磅新规：标题强制75字符以内，卖家如何应对？","自2026年7月27日起，除媒介类商品外，所有类目的商品标题长度将统一限制在75个字符以内（包含空格）。","标题新规","2026-06-11 17:31:39",{"id":60,"new_title":61,"title":62,"summary":63,"type":11,"image_path":24,"ai_image_path":24,"sort_num":27,"label":64,"color":18,"generate_time":65,"status":31,"has_detail":19,"is_show_img":19,"labels":66,"is_ai_generate":19},6813,"亚马逊广告越投越亏？90%的亚马逊卖家可能忽略了比ACOS更重要的指标","小红书出海，新的发财机会来了","这个被90%运营忽略的指标，才是判断亚马逊广告健康度的核心","ACOS","2026-04-12 23:59:21","小红书#出海#营销",{"id":68,"new_title":69,"title":70,"summary":71,"type":11,"image_path":24,"ai_image_path":24,"sort_num":27,"label":24,"color":24,"generate_time":72,"status":31,"has_detail":19,"is_show_img":19,"labels":73,"is_ai_generate":19},18078,"亚马逊卖家内卷根源剖析：告别A9思维，拥抱AI新打法","为什么很多卖家做亚马逊越做越累？90%的卖家都在重复同一个错误","当前许多卖家感到运营日益疲惫，根源在于仍沿用A9算法时代的旧思维，陷入广告、评论、价格的无尽内卷。文章指出，平台已进入AI算法时代，流量逻辑正从关键词竞争转向需求精准匹配。","2026-07-06 09:09:56","亚马逊#运营#AI算法#运营打法",{"id":75,"new_title":76,"title":24,"summary":77,"type":11,"image_path":78,"ai_image_path":24,"sort_num":27,"label":79,"color":18,"generate_time":80,"status":31,"has_detail":19,"is_show_img":19,"labels":24,"is_ai_generate":27},6898,"图片如何“视觉埋词”，从而迎合亚马逊COSMO算法的推荐机制","过去，亚马逊卖家在写Listing时，更多关注的是文本的埋词：标题、五行卖点、ST、A+内容等。但随着COSMO图片识别算法与 Rufus场景识别系统逐步深入，图片也成为“关键词信号来源”。","20260413/2d9501c4f95042e9b57b212eb7ce7c69.png","亚马逊COSMO","2026-04-13 15:14:46",8,[83,90,97],{"title":84,"summary":85,"img_url":86,"video_url":87,"create_time":88,"id":89},"亚马逊Alexa上线后，listing被AI算法重新理解","文案、图片、广告都在被AI算法重新理解","https://cdn.cijiang.net/jym/video_cover/绝影马_1779442581903.png","https://cdn.cijiang.net/jym/video/绝影马_1779442581903.mp4","2026-05-22 17:36:22","6a102396bd0a59f8149d25ae",{"title":91,"summary":92,"img_url":93,"video_url":94,"create_time":95,"id":96},"亚马逊listing图片避免视觉埋词错误","亚马逊新算法下，图片埋词也很重要","https://cdn.cijiang.net/jym/video_cover/绝影马_1778923355600.png","https://cdn.cijiang.net/jym/video/绝影马_1778923355837.mp4","2026-05-16 17:21:17","6a08370d26c458151ba093f7",{"title":98,"summary":99,"img_url":100,"video_url":101,"create_time":102,"id":103},"亚马逊Rufus测试全新功能","买家可直接向AI表需求","https://cdn.cijiang.net/jym/video_cover/绝影马_1778319258818.png","https://cdn.cijiang.net/jym/video/绝影马_1778319258818.mp4","2026-05-09 17:34:19","69feff9b71712a7462b8eee8"]