[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-page-data-29353":3},{"code":4,"message":5,"data":6,"data_2":21,"data_2_count":99,"video_infos":100},"0","success",{"id":7,"title":8,"generate_time":9,"detail":10,"type":11,"summary":12,"label":13,"labels":14,"color":13,"is_ai_generate":18,"details_audio_url":19,"details_audio_duration":20},29353,"亚马逊新版后台115个功能入口速查指南","2026-10-06 13:56:29","\u003Ch3 style=\"font-size: 20px; font-weight: bold; color: #333; margin-top: 30px; margin-bottom: 12px;\">\n  01. 新版后台路径重构逻辑与使用建议\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  亚马逊后台改版后，许多功能入口发生了位移，导致运营人员在寻找特定工具时往往需要耗费大量时间进行页面切换。为了提升操作效率，我们依据后台官方“工具和页面”菜单结构，将常用功能整理为一份速查表。这份指南涵盖了商品、供应链、订单、营销推广、财务人员、账户状况六大核心业务模块，以及设置、计划和应用程序、支持资源、其他资源四个常备入口，共计115个功能节点。所有路径均从后台主菜单开始，箭头符号表示下一级菜单层级。部分深层页面内的具体操作入口（如创建优惠券、促销绩效等）也已一并列出。需要注意的是，由于后台更新频繁且人工整理可能存在遗漏，实际使用时请以当前页面显示为准。\n\u003C/p>\n\n\u003Ch3 style=\"font-size: 20px; font-weight: bold; color: #333; margin-top: 30px; margin-bottom: 12px;\">\n  02. 商品管理模块路径详解\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  在商品板块中，基础信息管理集中在“管理商品”下，包括A+描述、图片、视频及试验的管理。定价策略相关功能位于“管理定价”，涵盖定价状况、自动定价及灵活融资。对于汽配类目卖家，“管理汽车配件数据”是独立入口。新品上架通过“添加商品”完成，其中包含实体添加选项。评论与反馈管理归属于“分析评论”，可访问反馈管理器、实时评论、买家评论及管理反馈。此外，“买家之声”用于收集客户体验数据，“商机探测器”和“商城商品指南”则位于“研究商品”子菜单下，辅助选品与市场洞察。全球开店入口直接位于“商品”主菜单，库存与反馈报告则统一归入“商品报告”。\n\u003C/p>\n\n\u003Cdiv style=\"display: flex; align-items: flex-start; margin-bottom: 12px; padding: 12px 16px; background-color: #f7f9fa; border-radius: 6px;\">\n  \u003Cdiv style=\"line-height: 1.6; color: #555; font-size: 14px;\">\n    \u003Cstrong style=\"color: #333; font-weight: 600;\">核心路径示例：\u003C/strong>管理A+商品描述位于“商品→管理商品→管理A+商品描述”，而查看销售申请则在“商品→管理商品→查看销售申请”。\n  \u003C/div>\n\u003C/div>\n\n\u003Ch3 style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  03. 供应链与库存调度路径\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  供应链模块以“工作区”为总览入口。库存管理分为亚马逊物流（FBA）与卖家自配送（FBM）两条主线。FBA库存可在“管理亚马逊库存”中查看，其中细分了AWD仓储分拨库存、无在售信息库存及不可售库存的管理。海外购商品单独列于“管理海外购”。FBM库存管理位于“管理卖家自配送库存”，其下包含配送洞察控制面板、针对商品的配送首选项及客户服务洞察分析。货件处理方面，“管理货件”用于常规发货，而“Send to Amazon”则是新的发货流程入口，支持发送至AWD及从AWD移出。渠道目的地管理与供应链控制面板提供全局视角。报告中心位于“供应链报告”，分别提供卖家自配送报告与亚马逊物流库存报告。\n\u003C/p>\n\n\u003Ch3 style=\"font-size: 20px; font-weight: bold; color: #333; margin-top: 30px; margin-bottom: 12px;\">\n  04. 订单处理与售后索赔路径\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  订单模块同样设有“工作区”作为首页。“管理订单”是日常处理的核心，支持创建多渠道配送订单及上传订单文件。报价管理独立于订单列表之外。退货处理较为复杂，分为“管理退货”下的常规退货与洞察信息，以及“管理亚马逊物流退货”专门处理FBA退货。索赔解决机制位于“解决索赔”菜单，涵盖信用卡拒付索赔、亚马逊商城交易保障索赔及SAFE-T索赔。报告体系在“订单报告”中集中展示，包括卖家自配送退货、FBA买家退货、换货、FBM订单、未发货订单、所有订单及已存档订单等多维度数据报表。\n\u003C/p>\n\n\u003Ch3 style=\"font-size: 20px; font-weight: bold; color: #333; margin-top: 30px; margin-bottom: 12px;\">\n  05. 营销推广与品牌资产路径\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  营销推广板块以“工作区”为起点。促销活动管理集中在“管理促销和特惠”下的“管理促销”中，此处可创建各类促销，包括买X赠Y、价格折扣、优惠券及秒杀活动，同时支持批量管理和查看促销绩效。品牌定制促销拥有独立入口。商城管理位于“管理商城”。品牌数据分析功能强大，位于“品牌分析”菜单，细分为买家历程、买家忠诚度、搜索分析及消费者行为分析四个维度。广告投放通过“广告控制台”进入，Vine计划则作为独立入口存在。\n\u003C/p>\n\n\u003Cdiv style=\"display: flex; align-items: flex-start; margin-bottom: 12px; padding: 12px 16px; background-color: #f7f9fa; border-radius: 6px;\">\n  \u003Cdiv style=\"line-height: 1.6; color: #555; font-size: 14px;\">\n    \u003Cstrong style=\"color: #333; font-weight: 600;\">深层入口提示：\u003C/strong>创建优惠券的具体路径为“营销推广→管理促销和特惠→管理促销→创建优惠券”，需注意层级较深。\n  \u003C/div>\n\u003C/div>\n\n\u003Ch3 style=\"font-size: 20px; font-weight: bold; color: #333; margin-top: 30px; margin-bottom: 12px;\">\n  06. 财务核算与账户合规路径\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  财务人员模块主要服务于资金流转与税务合规。“管理交易”下包含付款管理、卖家钱包及货币转换器。税费管理位于“管理税费”，其中增值税管理有独立子菜单。利润分析功能提供销售成本明细。财务报告中心位于“财务报告”，可下载付款报告及查阅税务文件库。账户状况模块相对精简，核心入口为“管理账户状况”，在此可查看绩效通知并管理合规性事项，这是维持账号健康的关键区域。\n\u003C/p>\n\n\u003Ch3 style=\"font-size: 20px; font-weight: bold; color: #333; margin-top: 30px; margin-bottom: 12px;\">\n  07. 系统设置与辅助资源路径\n\u003C/h3>\n\u003Cp style=\"line-height: 1.8; color: #555; margin-bottom: 12px;\">\n  设置模块是后台配置的中枢，涵盖用户权限、账户设置、管理账户、通知首选项、登录设置、退货设置、礼品选项、配送设置、税务设置、亚马逊物流设置、供应链设置及高级服务设置。应用与认证管理位于“管理您的应用”和“管理您的认证”，品牌管理则在“管理您的品牌”。计划和应用程序模块提供了解计划、销售伙伴应用商店及浏览服务的入口。支持资源模块包含获取帮助、管理支持问题单、战略账户服务及卖家大学。其他资源模块则集成了业务报告、B2B平台及定制分析功能，满足多元化数据需求。\n\u003C/p>\n\n\u003Cdiv style=\"margin: 30px 0; padding: 15px 20px; background-color: #fff9f5; border-left: 4px solid #ff6b00; color: #666; line-height: 1.8; font-size: 14px; font-style: italic;\">\n  “熟悉新版后台的层级结构，是将重复性的‘找入口’动作转化为肌肉记忆的第一步，从而让运营精力回归到策略本身。” —— 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15:57:18",4,"亚马逊#合规审核#账号安全",null,{"id":33,"new_title":34,"title":13,"summary":35,"type":11,"image_path":13,"ai_image_path":36,"sort_num":27,"label":37,"color":38,"generate_time":39,"status":29,"has_detail":18,"is_show_img":27,"labels":13,"is_ai_generate":27,"audio_url":31,"details_audio_url":31},6938," 减少广告无效花费，提高流量精准度，提升转化：亚马逊广告投放底层逻辑深度解读","广告投放的底层逻辑决定了你的利润空间","media/img/jym_减少广告无效花费_20260413_174248.png","亚马逊广告","#f97316","2026-04-13 17:29:04",{"id":41,"new_title":42,"title":43,"summary":44,"type":11,"image_path":13,"ai_image_path":13,"sort_num":27,"label":45,"color":46,"generate_time":47,"status":29,"has_detail":18,"is_show_img":18,"labels":48,"is_ai_generate":18,"audio_url":31,"details_audio_url":31},6710,"亚马逊核心流量入口整理，该如何突破流量瓶颈？","《海外红人营销白皮书 4.0》","真正突破销量瓶颈的核心，不是死磕转化率，而是找到方法去拿到更多更精准的流量。","自然流量入口","#ef4444","2026-04-10 18:53:05","红人营销#白皮书#出海",{"id":50,"new_title":51,"title":51,"summary":52,"type":11,"image_path":13,"ai_image_path":13,"sort_num":27,"label":37,"color":46,"generate_time":53,"status":29,"has_detail":18,"is_show_img":18,"labels":54,"is_ai_generate":18,"audio_url":55,"details_audio_url":56},24634,"为什么你的广告越跑越偏？你可能正在用广告训练错误的AI算法认知","新品上架先开自动广告跑词，可能正在用广告训练链接错误的AI算法认知","2026-09-03 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09:04:36","AI算法#运营策略#推荐流量",{"id":86,"new_title":87,"title":13,"summary":88,"type":11,"image_path":13,"ai_image_path":13,"sort_num":27,"label":89,"color":46,"generate_time":90,"status":29,"has_detail":18,"is_show_img":18,"labels":13,"is_ai_generate":27,"audio_url":31,"details_audio_url":31},15004,"亚马逊重磅新规：标题强制75字符以内，卖家如何应对？","自2026年7月27日起，除媒介类商品外，所有类目的商品标题长度将统一限制在75个字符以内（包含空格）。","标题新规","2026-06-11 17:31:39",{"id":92,"new_title":93,"title":94,"summary":95,"type":11,"image_path":13,"ai_image_path":13,"sort_num":27,"label":96,"color":46,"generate_time":97,"status":29,"has_detail":18,"is_show_img":18,"labels":98,"is_ai_generate":18,"audio_url":31,"details_audio_url":31},6813,"亚马逊广告越投越亏？90%的亚马逊卖家可能忽略了比ACOS更重要的指标","小红书出海，新的发财机会来了","这个被90%运营忽略的指标，才是判断亚马逊广告健康度的核心","ACOS","2026-04-12 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